May Business Forum: Focus on the Bottom Line

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Focus on the Bottom Line: How to Derive the Greatest Impact for Your Marketing Dollar

Date: Thursday, May 17, 2018
Time: 12:00 - 1:30 pm
Place: SGH, 100 Pine Ste 1700, San Francsico

The most critical decisions you make about your marketing and business development budgets are about the clients you pursue. How do you make the best use of your limited moneys given your past performance and goals for the future? Presenter Kacey Clagett of Appleseed Strategy will guide you through an interactive session geared to help you sharpen your marketing and business development strategies, whether you are well-established, just starting out or making leadership transitions. Kacey will cover how to plan and implement a client-centric approach to marketing and business development that leverages your firm’s assets to position you for the kinds of clientele you want. The session will cover how to start the process, tools that make implementation more effective, and how to use reverse-engineering to achieve your goals. Exercises during the session will give you the chance to try things out and ask questions. Looking for something to help take your firm to the next level? This session will give you the right boost.

About Appleseed Strategy

Appleseed Strategy provides integrated marketing planning, business development and communications strategies for companies that work with the built environment. We work with a national clientele of architects, engineers, contractors and real estate professionals to build thriving practices. Our team includes business development and marketing strategists, graphic designers, coordinators and researchers. We provide media relations in close partnership with C.C. Sullivan Strategic Communications, a PR agency that specializes in design and construction. Appleseed was started in 2013 and maintains offices in San Francisco, California and New York City. Principals Kacey Clagett, LEED AP BD+C and Nancy Kleppel, M.Arch., Assoc. AIA have each focused on marketing, business development and strategic communications for design, construction and real estate companies for over thirty years. Since our founding, Appleseed has worked with over 80 companies in twelve U.S. states. Our clients range from internationally recognized firms to emerging practices.


Speaker Information:

Kacey Clagett, LEED AP BD+C welcomes working with clients to better their marketing and business development strategies, because it offers the chance to help good firms make meaningful improvements to how we work and live. Kacey is founder of Appleseed Strategy, a consultancy that advances design, engineering and construction firms with integrated marketing strategy, business development and communications. She has 30 years of experience with marketing and business development strategies, client and media outreach, and with team development for urban, higher education and public projects. She is a member of the facilities subcommittee for the Society of College and University Planning’s Planning Academy, the marketing chair for the Women’s Development Collaborative and has been active for many years in the Urban Land Institute.

May 17th, 2018 12:00 PM   through   1:30 PM
100 Pine St Suite 1700
San Francisco, CA 94111
United States

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Phone: 415-974-5147
Business Forum $ 40.00